What Is EXIF Data?

EXIF (Exchangeable Image File Format) is metadata automatically embedded in photos by your camera or smartphone. It includes GPS coordinates, camera make/model, lens info, exposure settings, timestamps, orientation, color space, and sometimes a thumbnail of the original image.

Common EXIF Fields We Remove

  • GPS Latitude & Longitude
  • Camera Make & Model
  • Lens Information & Focal Length
  • Exposure Settings (ISO, Shutter, Aperture)
  • Date/Time of Capture
  • Device Serial Number
  • Software & Firmware Version
  • Embedded Thumbnails
  • Orientation & Color Space
  • IPTC & XMP Metadata

Who Should Remove EXIF Data?

  • Anyone posting photos on social media, forums, or dating apps
  • Online sellers with product photos on Etsy, eBay, or Amazon
  • Journalists and whistleblowers protecting source identity
  • Parents sharing children's photos with location data
  • Stock photographers preparing submissions
  • Anyone selling items online with photos taken at home

Frequently Asked Questions

Does removing EXIF reduce image quality?

No. BeforeShare removes metadata segments at the container level and copies the compressed image data unchanged, so JPG, PNG, and WebP pixels and quality stay identical. A color profile and orientation flag are kept when present so the photo displays the same.

Which EXIF fields are removed and which are kept?

Supported EXIF, GPS, XMP, IPTC, embedded thumbnails, comments, and provenance containers are removed. Technical display data such as the ICC color profile, JFIF density, and the EXIF orientation flag are kept because they change how the image renders, not who made it or where.

Is the photo uploaded to a server?

No. Inspection and cleaning run in your browser and the cleaned copy is created locally. The receipt reinspects the output and reports whether supported removable fields remain.

Can I remove EXIF from HEIC, TIFF, or RAW files?

Not yet. Supported inputs are JPG, PNG, and WebP images plus PDF and DOCX documents. Export or convert HEIC, TIFF, or RAW to JPG or PNG first, then clean the converted copy.

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